Anastasia Lee

Founder of Santo Cabo | Established 2006

Santo Cabo was founded in 2006 by Anastasia Lee. What began as a personal pursuit inside her home in Baja grew slowly into a skincare company built from necessity, discipline, and years of hands-on work.

Anastasia formulates every Santo Cabo product and leads formulation development and the technical side of the company. From the beginning, her approach has been straightforward: understand the problem, study the ingredients, and make something that works.

Santo Cabo is deeply personal to her. It did not begin with a market opportunity. It began with a real environment, real skin, and the desire to make something better than what was available.

Anastasia arrived in Los Cabos in 2005, and Baja revealed itself quickly.

Skin behaved differently there.

The combination of sun, salt air, desert wind, and dry heat created a constant strain that most products did not seem built to address. At the time, everyday skincare options in Los Cabos were limited, and many of the formulas she found relied on synthetic ingredients she did not want to use on her own skin day after day.

So she began studying.

With a background in holistic nutrition and a long-standing interest in natural health, Anastasia immersed herself in how skin functions under environmental stress. She read medical literature, studied traditional remedies, and taught herself the chemistry of oils, botanicals, waxes, minerals, and actives. The deeper she went, the clearer it became that many skincare products were made first for manufacturing ease and shelf life, not for skin living under real conditions.

Eventually, she began formulating for herself.

The earliest batches were made for daily use. For her own skin, and later for her family. They were practical and useful, made with care. Friends tried them and asked for their own. Then their friends did the same. Word spread quietly, the way worthwhile things often do.

In 2006, she founded Santo Cabo, giving her growing collection of formulas a name inspired by the place that shaped them.

Santo, meaning sacred in Spanish. Cabo, for Los Cabos.

During those early years, the work happened in the finished cellar of her home, a cool room built into the hillside. Half underground, half open to light through a door and windows, it stayed naturally temperate year-round.

It became the first true home of Santo Cabo.

Batches were made there by hand, with care, repetition, and a growing conviction that the products were worth pursuing seriously.

As demand grew, people began arriving at the house to pick up jars and bottles themselves. What started as a personal practice became a steady stream of customers seeking Face Gold, Age Care, Deodorant Mineral, and the formulas they had come to rely on.

The company expanded gradually, then decisively.

The company opened its first store in San José del Cabo. Production moved into a larger space with a laboratory and dedicated kitchen. A second location followed at Flora Farms, then another in Cabo San Lucas.

In 2015, Santo Cabo launched its online store, allowing customers who had discovered the line in Baja to continue ordering from anywhere.

Today, Anastasia still formulates every Santo Cabo product herself. Each formula begins the same way it always has: with a real problem to solve.

Skin dried out by desert wind.
Skin overexposed to sun.
Skin irritated by conventional products.
Skin asking for less, but better.

The goal has never been novelty. 

Every ingredient must earn its place. Every formula must be useful first.

That standard remains unchanged.

Created in Los Cabos.
Made by hand in Baja.